Coca-Cola’s Viral Recycling Strategy Explained
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Coca-Cola’s Viral Recycling Strategy Explained
Coca-Cola damaged their own logo to encourage people to recycle. To launch their Recycle Me campaign, they took their iconic Coke cans and crushed them. Then, they repurposed those distorted shapes as a new logo for the campaign. They then displayed those images across billboards, social media, and digital screens. The campaign quickly went ...
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