While Super Bowl ads typically rely on humor and celebrity cameos, Nationwide Insurance's 2015 "dead boy ad" broke the mold with a jarring message about preventable childhood accidents. The 30-second spot featured a young boy listing life milestones he'd never experience including riding a bike, traveling, his first kiss, before revealing he died in an accident. The ad sparked immediate backlash among 114 million viewers, with critics calling it manipulative and far too dark for the festive occa
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While Super Bowl ads typically rely on humor and celebrity cameos, Nationwide Insurance's 2015 "dead boy ad" broke the mold with a jarring message about preventable childhood accidents. The 30-second spot featured a young boy listing life milestones he'd never experience including riding a bike, traveling, his first kiss, before revealing he died in an accident. The ad sparked immediate backlash among 114 million viewers, with critics calling it manipulative and far too dark for the festive occa
19.2K views8 months ago
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Nationwide Super Bowl Commercial 2015: Childhood Deaths
Nationwide Super Bowl Commercial 2015: Childhood Deaths
Feb 2, 2015
justjared.com
🏈 The NFL’s Super Bowl ad captures a league that’s paying close attention to the national mood—and adjusting its tone accordingly. Traditionally, the NFL uses its showcase event to debut a marquee brand spot—often a sweeping, high-production football showcase like 2023’s exhilarating “Run with It”—that sits alongside a separate, cause-driven message elsewhere in the broadcast. This year’s brand entry, “Champion,” is something of a hybrid, telling an intimate story about leadership and belief th
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