The elevator wasn’t slow. The wait just felt long. In 1920s New York, tenants were ready to break their leases because the elevators were “too slow.” Engineers suggested expensive upgrades. But one psychology graduate reframed the problem: “People aren’t mad at the elevator speed. They’re bored.” The solution? Install mirrors. It cost almost nothing — and it worked. People got distracted admiring themselves… and the complaints vanished. That’s the power of reframing a problem. Sometimes, what lo
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