The Genius of Apple’s New iPad Pro Commercial? Masterful Transitions | Fstoppers
The Genius of Apple’s New iPad Pro Commercial? Masterful Transition…
Jun 10, 2017
fstoppers.com
Apple's Ipad Pro commercial featuring a hydraulic press crushing art objects has sparked strong backlash. Podcaster Angharad Yeo says the advertisement is evocative of AI destroying humanity and taking jobs from the creative industries. Choose your news on the ABC NEWS app and stay in the know: https://ab.co/abcnewsapp | ABC News
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This 60-second iPad Pro video is being called Apple's 'worst commercial ever'; do you agree?
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Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
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