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A Grand-Prix piece of work on the endless pursuit of truth in journalism, wherever it may lead to. Title: The Truth is Worth It Brand: The New York Times Entrant: Final Cut, Droga5, Wave Studios New York, Furlined Learn more about the art of storytelling with insights and examples of Lion-winning work in 'Storytelling at Scale': https://info.canneslions.com/storytelling-at-scale/storytelling-at-scale/?utm_source=facebook&utm_medium=marketing_social&utm_campaign=cl20_storytellingatscale&utm_conte
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"Snickers “You’re not you when you’re hungry” was created in 2010 and continues running to this day. From getting sacked, to developing the line, to figuring out how to reinvent it for new platforms and technologies – @BBDO has some sage advice for anybody looking to create work that seems to transcend time and space. That was @BBDO’s moment to move the world forward. This is yours. Submissions for Cannes Lions 2020/2021 are now open. Watch the full film, get inspired, and start your journey to
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