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Chances are, you’re wondering how Apple’s Mail Privacy Protection will affect your marketing. It’s a good question! 🤔 Here’s what you need to know: • Metrics impacted: opens, open rates, unique opens, clicks per unique opens, and total opens • Mailchimp can tell which emails were opened by Apple MPP and which were not. You can exclude the impacted open-related metrics from your reports for emails sent on or after June 22 • MPP can be used by anyone on an Apple device with email set up on the Ap
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