Sep 14, 2018 · To remedy the confusion, the teams gathered research from Uber's audience, coming up with three key findings: let in the light, embrace black; invest in a wordmark, not a symbol; bring back...

Jul 23, 2023 · One of the most recognizable symbols associated with Uber is the company logo, which consists of a black square with the letter "U" in white. This logo can be seen on Uber's website, mobile app, and on the exterior of Uber vehicles.

Feb 4, 2016 · The elegant black and white minimalism was the hallmark of Uber as we knew it 2 days ago. Yesterday Uber drastically revamped their brand identity from website to app icon, followed by...

Feb 2, 2016 · Today, millions of people around the world will turn on their smartphones and scan their screens for the black-and-white Uber icon, only to find it missing. Instead, they'll see a colorful...

Apr 16, 2024 · The Uber logo’s palette is very diverse because the design team presented 65 color variants for local use. As a result, each country has its recognizable style. Therefore, instead of the traditional corporate palette of black, white, …

A sleek and modern black and white pack design for the Uber app icon. Perfect for a minimalist and stylish look on your device.

Download the Uber logo in black and white which can be placed on various backgrounds while maintaining compliance with the visual identity guidelines. This logo is for personal and non-commercial use.

Dec 13, 2023 · The original logo featured a black and white design that included the word “Uber” in a stylized, geometric font. The logo was simple and clean, reflecting the company’s mission to provide efficient and modern transportation.

Mar 5, 2016 · Along with the new wordmark, the company has dropped the “U” from its app symbol, replacing it with a white circle that partially encloses. The design has philosophical origins: the square represents a ‘bit’ while the circle depicts an ‘atom’.

Feb 2, 2016 · The old Uber was black and white, somewhat distant and cold. This belied what Uber actually is—a transportation network, woven into the fabric of cities and how they move. To bring out this human side—the atoms—we’ve added color and patterns.