Harley-Davidson appointed Artie Starrs, head of sports-entertainment company Topgolf, to be its new president and chief executive officer.Starrs will succeed Jochen Zeitz, who has led the motorcycle maker as chairman and CEO since 2020 and recently survived a shareholder’s attempt to remove him from the board.

Harley-Davidson said on Monday Topgolf’s Arthur Starrs would succeed Jochen Zeitz as CEO, to help steer the storied motorcycle maker through U.S. tariffs

Harley-Davidson announced that its board of directors appointed Artie Starrs as president and chief executive officer, effective October 1. Starrs previously held leadership positions at Topgolf and Pizza Hut.