Harley-Davidson appointed Artie Starrs, head of sports-entertainment company Topgolf, to be its new president and chief executive officer.Starrs will succeed Jochen Zeitz, who has led the motorcycle maker as chairman and CEO since 2020 and recently survived a shareholder’s attempt to remove him from the board.

Harley-Davidson said on Monday Topgolf’s Arthur Starrs would succeed Jochen Zeitz as CEO, to help steer the storied motorcycle maker through U.S. tariffs

Harley-Davidson Inc. has hired the CEO of Dallas-based Topgolf International as its new CEO. Artie Starrs' exit from Topgolf comes as the golf entertainment giant and its parent company continue to work toward a split.