Harley-Davidson appointed Artie Starrs, head of sports-entertainment company Topgolf, to be its new president and chief executive officer.Starrs will succeed Jochen Zeitz, who has led the motorcycle maker as chairman and CEO since 2020 and recently survived a shareholder’s attempt to remove him from the board.

(Reuters) -Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz. Starrs currently serves as the CEO of Topgolf International,

Milwaukee-based Harley has named Arthur Starrs, CEO of Topgolf International, to replace Jochen Zeitz − who this year announced his retirement but will continue as senior adviser through February. Starrs will begin his new position in October,