This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Apple, the Cannes Lions Creative Marketer of the Year, believes AI will be “the best creative partner” the industry has seen but it can never supplant human creativity.

This report, based on Ascential’s "STEPIC" framework, examines the six dimensions of society, technology, economy, policy, industry and creativity, which helped lay the groundwork for the latest ...

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness.

Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be.

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

This study discusses global trust in an advertising landscape that is constantly evolving, and how new media and old media interact.

The Korean National Police Agency's Knock Knock campaign developed a safer channel for abuse victims to seek help in South Korea.

Global Ad Forecast Q2 2025 update: Growth cut amid trade trepidations Our latest ad spend forecast – published today – expects the global ad market to grow by 6.2% to a total of $1.16trn this year.