Kantar has released an agile post-launch evaluation tool to help brands with new and future product and service launches.

Research by the BBC has highlighted ‘significant issues’ in half of AI responses to questions about the news, including problems with accuracy, impartiality, and misrepresentation of source material.

China-based healthcare research firm Holden Healthcare has agreed a partnership with Indian healthcare research business Krea ...

The Parliamentary Office for Science and Technology (Post) has appointed Dr Lauren Sullivan, Labour MP for Gravesham, as ...

Snack food company Lay’s produced the best rated advert of this year’s Super Bowl, according to creative effectiveness ...

The UK Statistics Authority has named Peter Barron, Professor Mairi Spowage and Dr Sarah Walsh as non-executive directors.

Wayfinding technology company Situm and customer experience management business HappyOrNot have signed an agreement to work ...

Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

Denis Pirie, long term Codeline adviser for MRS and company secretary of CMR Group, died on 18th January at his home in ...

Television audience measurement body Barb has collaborated with media advisory firm MediaSense and AI data cloud business Snowflake for a cloud-based system for storing, processing and distributing ...

Young men and women are increasingly diverging in voting patterns, political views and along cultural lines, as research by ...

January saw the biggest fall in perceptions of retrospective business activity since the beginning of the pandemic, according ...