These tools can show how often your brand is cited across GenAI platforms like ChatGPT, Perplexity, and Google’s AI Overview.

I'm delighted to unveil an exciting new line-up of masterclass experts for the upcoming PRmoment Leaders semester starting on ...

I was reticent to have an agency TikTok account. A test-and-learn culture Having an agency profile was new, so the team has ...

Over the past couple of years, many large companies have had to become more cautious about what they say around their sustainability ...

When it comes to working for an agency or in-house, over two thirds (67%) show a preference for in-house roles, as agency ...

So, as this column takes a short summer break as of next week, here are a few titles currently on my TBR (to be read) pile ...

We know that thought leadership research can significantly amplify PR results. We also know that thought leadership research ...

Some might say I took his advice a little too enthusiastically, and have enjoyed travelling to multiple countries, spending ...

Onwards Angry members revealed by Co-op The Co-op has quickly become a case study in how not to do crisis c. Let’s not forget ...

New Platform Insights from WARC, which dug into Reddit specifically, found the platform has shown “remarkable year-on-year growth” as its global ...

We asked a range of sports PR professionals to give their view on the standout PR examples from this year’s tennis: Royal Box ...