This capability builds on Index and Gracenote’s recently announced collaboration, which introduced the industry’s first SSP ...

Nielsen appoints former TikTok executive Matty Lin as APAC regional sales leader, strengthening commercial strategy and ...

NFL Games Drive Broadcast Sports to Record High TV Usage, Fuel Double-Digit Growth For Multi-Platform Distributors on Peacock and Paramount+ November Yields Five of Top 10 Most Streamed Days on Record ...

Luxottica, a global eyewear conglomerate based in Milan, is a powerhouse in the U.S vision market—from luxury eyewear brands to retail storefronts and vision health insurance. With much of their ...

Stop guessing, start connecting: Get actionable insights for reaching Black/African American Audiences. Don’t let your advertising miss the mark with this audience.

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the ...

Now emerged from a period of exponential growth and business investment, the podcast industry is in a similar place as the streaming industry: rife with content and focused on long-term business ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

NEW YORK – September 17, 2024 – Television viewing in August was defined by the undeniable influence of the 2024 Paris Olympics, according to The Gauge™ report from Nielsen. The Summer Games had the ...

As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our ...