Nielsen appoints former TikTok executive Matty Lin as APAC regional sales leader, strengthening commercial strategy and ...

This capability builds on Index and Gracenote’s recently announced collaboration, which introduced the industry’s first SSP ...

NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...

NEW YORK – November 18, 2025 – Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to Nielsen’s monthly report of The Gauge™, the ...

Have you ever been browsing for what to watch and thought about how networks actually decide on their programming? Have you seen certain ads from brands and wondered why you’re seeing them? These ...

snapshot of total TV and streaming consumption. Time spent watching broadcast ...

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

NEW YORK – August 6, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a new collaboration with premier podcast research firm Edison Research, to launch ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...

of an ad’s outcome and drives better business results for marketers, continuing Nielsen’s measurement innovation. NEW YORK, July 31, 2025 – Nielsen, a global leader in audience measurement, data, and ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

NEW YORK – July 14, 2025 – Through the first half of 2025, streaming is being dominated by the animated import from Australia, Disney+’s Bluey. With over 25 billion minutes viewed so far this year, ...