Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...