Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...