A matcha craze has led to soaring demand and prices, frustrating cafes and customers. Will the same happen to its 'cousin' ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

From lattes and smoothies to even skincare, matcha has been everywhere, let's understand the truth from trends.

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

President Trump's tariffs could impact your favorite green tea. A 15% tariff on Japanese imports kicks in at midnight, which could mean the popular matcha green tea will get more expensive.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

This takeout-only cafe in Georgetown specializes in chirashi bowls and other Japanese-inspired pastries. But one of its most ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...