Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Viral Japanese comfort foods like jiggly pancakes and silky omurice have landed in Cairns, with a new Kissaten style venue ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

The Matcha fever has taken over everyone recently, and it's all over social media. Every fitness enthusiast is opting for a matcha drink, and it has become a new health mantra for everyone. There are ...

Good & Proper, a London-based specialty tea supplier, has relaunched its House Matcha, a product crafted by renowned Japanese tea master Hiroshi Kobayashi, designed specifically for making matcha ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

Matcha demand is surging globally, driven by social media buzz and Japan tourism, leaving producers struggling to keep up, vendors say.

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

This week’s Out of Touch Adults’ Guide to Kid Culture explores emerging youth trends and viral internet phenomena, including the use of the term “clanker” the unexpected viral fame of Japanese model ...