The time change is less than two weeks away, and Kroger is hoping to make it a little easier. Starting at noon EST on March 4, the grocery store chain will give away what it calls the “Hour Back Box.” Kroger said in a news release that the boxes are full of items to help you “conquer the mornings after daylight saving with ease” after losing an hour.

CINCINNATI (WKRC) - Kroger is giving out a limited number of free boxes for Daylight Saving Time. According to a press release, Kroger is "making customers' daylight saving a little easier this year" with the launch of its first-ever "Hour Back Box," and the chance to "enjoy one of 39,000 free breakfast items."

In a new promotion that ties into the notion of micro-occasions and also spotlights breakfast offerings, The Kroger Co. is launching its first “Hour Back Box” timed with the switch to Daylight Savings Time. Given the loss of an hour’s sleep, the retailer aims to “make daylight savings a little easier this year.”

Kroger This story was originally published on Supermarketnews. It’s not exactly Christmas, Thanksgiving, or the Super Bowl, but the annual spring forward of daylight savings—the one where the nation loses an hour of sleep—is on Kroger’s radar as a new occasion-driven marketing opportunity.

Kroger is helping customers adjust to the upcoming daylight saving time change by offering a limited number of free “Hour Back Boxes,” filled with breakfast essentials and a special perk. According to a company press release,

The Kroger Co. (NYSE: KR) is making customers' daylight saving a little easier this year with its first-ever Kroger Hour Back Box and the chance to enjoy one of 39,000 free breakfast items.

The time change is less than two weeks away, and Kroger is hoping to make that change a little easier. Starting on March 4 at noon, Kroger, the parent company of Dillons, will be giving away what they refer to as the Hour Back Box.