Splitting Warner Bros. Discovery has its positives, but is also a ride on a dead-end street. Click here to find out why I am ...

Subscribers to the company’s flagship streaming service, Max, watch HBO content, studio movies and older Warner Bros. series ...

Four years ago, David Zaslav clinched a debt-heavy deal to merge cable mainstay Discovery Inc. — which he’d run since 2006 — ...

NEW YORK (AP) — Warner Bros. Discovery will split into two public companies by next year, calving off cable operations from ...

The split comes three years after Warner Bros. and Discovery merged in a bid to capture more of the highly competitive ...

He points out that the AT&T deal that formed Warner Bros. Discovery in the first place helped set the template Zaslav and ...

Warner Bros. Discovery, as it telegraphed six months ago, is breaking itself into two chunks. One company will be “WBD ...

LONDON —Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July ...

The first of these two companies is tentatively dubbed "Streaming & Studios," though it will almost certainly maintain the ...

The moves come after the media giant revealed plans to split its global networks and streaming & studios businesses in ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.