Google says AI can help surface the most relevant content, but Web Guide could also be a new way for the company to control the top-billed hits.

For anyone who chooses to enable Web Guide, it is currently available within the same “Web” tab on Google Search that currently shows search results without including AI Overviews. It uses the same “query fanout technique” as AI Mode, allowing Gemini to break down queries and make several searches at once.

Google on Thursday is launching a new AI-powered feature called Web Guide for organizing Google Search results. Web Guide is a Search Labs experiment that leverages AI technology to organize the search results page by grouping pages related to specific aspects of the search query.