Musk has been using this distribution channel since xAI launched its first version of the Grok large language model, adding features like trending story summaries and AI-generated questions on posts as well as releasing the Grok chatbot (initially) to X users exclusively.

The AI startup launched its first stand-alone consumer app, as the company tries to catch up with more established players such as OpenAI and Google in the generative AI race.

Grok, the AI assistant that's for some reason baked into X, is now available as a standalone app. Like the version that exists as a tab on the social media platform, the Grok app can be used to generate images,