Uber Eats is counting on a dizzying array of Matthew McConaugheys to help it make a Super Bowl splash in an ad game that counts two of its many competitors as advertisers. The transportation and delivery company has crafted a rapid-fire ad in which the actor takes on many different roles across multiple eras to

Uber Eats’ Super Bowl commercial finds Matthew McConaughey showing the link between food and football with help from Martha Stewart, Charli XCX, Kevin Bacon, Sean Evans and Greta Gerwig.

It was first announced that Charli and the domestic doyenne would star in the McConaughey-led Super Bowl campaign in late January. At the time, the Grammy winner also joined Stewart for a round of “We Listen and We Don’t Judge” for the food delivery company, as well as broke down football positions in club terms.