With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Booker T Jones' 1962 classic 'Green Onions' is the soundtrack to the Uber Eats Super Bowl commercial. I spoke with Booker ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Brands that dominated Super Bowl LIX included commercials and the much talked-about halftime show featuring Grammy winning rapper Kendrick Lamar.

Super Bowl LIX ad placements cost $7 million per 30 seconds, and some have been sold for as much as $8 million with pre-game coverage ads selling for between $2 million and $4.5 million. The stakes ...

The actor stars alongside Kevin Bacon, Charli XCX, Martha Stewart, and Greta Gerwig. Colombia's president orders national oil company to cancel US venture over environmental concerns ...

Singer-songwriter Shaboozey is set to appear in a 2025 Super Bowl ad that will bring cheer and plenty of colorful Nerds candy to the screen during the big game.

With a single media placement costing more than many brands’ annual marketing budgets, advertising in the Super Bowl is the ...

Matthew McConaughey chats exclusively on set with USA TODAY's Ralphie Aversa about his new Uber Eats Super Bowl ad and infamous tuna salad recipe.

As a part of a multi-faceted campaign, Uber's Super Bowl rollout includes selling a Stewart-created Caesar salad and McConaughey's infamous tuna salad, which he made headlines for late last year after ...