With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Brands that dominated Super Bowl LIX included commercials and the much talked-about halftime show featuring Grammy winning rapper Kendrick Lamar.

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses ...

Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!

Matthew McConaughey links football history in food conspiracy Uber Eats Super Bowl ad with Kevin Bacon, Martha Stewart and more Matthew McConaughey in "Becoming Ditka" for the Super Bowl Uber Eats ad.

The actor stars alongside Kevin Bacon, Charli XCX, Martha Stewart, and Greta Gerwig. Colombia's president orders national oil company to cancel US venture over environmental concerns ...

With a single media placement costing more than many brands’ annual marketing budgets, advertising in the Super Bowl is the ...

Matthew McConaughey chats exclusively on set with USA TODAY's Ralphie Aversa about his new Uber Eats Super Bowl ad and infamous tuna salad recipe.

As a part of a multi-faceted campaign, Uber's Super Bowl rollout includes selling a Stewart-created Caesar salad and McConaughey's infamous tuna salad, which he made headlines for late last year after ...

Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the Super ...

Martha Stewart teased her recipe for the ‘Super Caesar Salad’ in Us Weekly’s exclusive sneak peek of Uber Eats’ Super Bowl ...