Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

The recent refresh of US superstore Walmart's branding got people talking. The word 'refresh' is operative here. This wasn't ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...