Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

UCLA erased a 13-point deficit and stifled JuJu Watkins and USC in second half to win Big Ten tournament title ...

Watkins discussed why she partnered with NYX and her relationship with makeup ahead of the video campaign launch.

Lauren Betts has 17 points as Bruins finally beat the Trojans, 72-67, after consecutive regular-season losses.

But UCLA and USC women’s basketball both could, and probably should, both wind up with No. 1 regional seeds when the NCAA field is announced.

After two painful losses to Southern California in the regular season, UCLA appeared to be headed for another in the Big Ten ...

A tight fought race this year, opposed to Caitlin Clark 's dominating performance last year, ended with JuJu Watkins winning ...

JuJu Watkins once again proved that she is the best player in college basketball, but Watkins alone won't be enough to win it ...

JuJu Watkins had 30 points, five assists, three blocks and two steals for No. 4 Southern California an 80-67 victory over No.

JuJu Watkins embraced the spotlight and USC seized the opportunity. They’ve swept UCLA, dealing the Bruins their only two ...

The Big Ten probably didn't expect to have two West Coast schools dominate the women's basketball standings when the league ...

USC Trojans star JuJu Watkins has taken over the women's college basketball landscape. Watkins stars on the No. 4 Trojans roster who currently boasts a 25-2 record with a 15-1 mark in Big Ten play.