Artificial intelligence (AI) agents will play a major role in the way people shop in the near future, says CEO Sundar Pichai, ...

Ecommerce optimization is entering an agent-first era where schema, feeds, and authority decide inclusion in agent-mediated ...

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Google has been working on using everyone's least favorite buzzword of the moment, AI, to streamline the purchasing ...

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Sundar Pichai, CEO of Google and Alphabet, and incoming Walmart CEO John Furner disclosed the partnership at the NRF "Big Show" Sunday morning.

Google has announced a new open standard called the Universal Commerce Protocol to let AI agents handle shopping tasks across ...

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Universal Commerce Protocol (UCP) is designed to work across the shopping journey, including discovery, buying, and ...

Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...