Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth ...

What Happened? Shares of digital advertising technology company PubMatic (NASDAQ:PUBM) jumped 2.6% in the afternoon session ...

Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. The post 4 questions every SMB should ask before testing CTV ...

Early testing saw streaming services' revenues grow by double digits as smaller, performance-driven advertisers bought ads.

The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video ...

Historical records show political parties at the local level have existed before in Alberta, with some parties dominating ...

At The Drum Live, leaders from Nestlé, Brainlabs and YouTube revealed how marketers are transforming the complexities of ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

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The U.S. government is increasingly taking stakes in publicly traded companies, including Intel and Canadian-based miners ...

Business sentiment improved across Canada as COVID-19 restrictions were eased, a Bank of Canada survey showed on Monday, but sentiment remains weak with the pace of recovery expected to be slow and ...

It seems a father and son who share a love of General Motors performance cars might have been forced to have an awkward ...