UTEP is hearkening back to its 1966 national championship men's basketball team with a new line of vintage apparel through ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...

In a significant career turn for Sophie Cunningham, the guard who spent the 2025 season with the Indiana Fever has ...

Lyles' response to the nod belies the confidence he's known for: shock. Bromfield, a Jamaican sprinter, set Lyles straight, ...

We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at ...

A Basketball player without a shoe deal? That is just a barefoot baller, waiting for someone to put a sole on it. From Jordan ...

The Curry 13 launches in February 2026, with Under Armour paying £73M in separation costs—almost matching the £76-£91M its ...

Apparel Market Size To Reach USD 1.64 Trillion By 2030, Driven By Sustainability And Omnichannel Retail Trends. Apparel Market Size & Trends | Mordor IntelligenceThe global apparel market is set to ...

The 2026 FIFA World Cup, predicted to draw a staggering 5 billion-person viewership, is set to become the most-watched sporting event in history. With the ...