ESPN isn’t waiting for Bill Belichick to call a single play in Chapel Hill. The network is already stacking the deck in his favor, betting big on the Belichick buzz to deliver a “Prime Effect” level of interest for North Carolina Tar Heels football in 2025.

A day after going through the media wringer at ACC kickoff, the new North Carolina coach got a taste of what goes into college-football coaching at the annual Pigskin Preview luncheon.

North Carolina football coach Bill Belichick will be appearing at ACC media days on July 24. Follow along here for live updates and highlights

Much remains unknown about the Tar Heels’ on-field product, but Chapel Bill’s presence loomed large over the proceedings in Charlotte on Thursday.

Here's how to follow along with Bill Belichick's news conference at ACC media days, including the start time and TV channel

Since Bill Belichick was announced as the new head coach of North Carolina in Dec. 12, 2024, all eyes have been on the North Carolina Tar Heels. While the offse

Bill Belichick is already facing high expectations for his first year as UNC head coach, and one of his counterparts made a bold prediction.