(Reuters) -Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz. Starrs currently serves as the CEO of Topgolf International,

Harley-Davidson appoints new CEO Artie Starrs amid declining sales in Q2 2025. Starrs to replace Jochen Zeitz, who will remain until 2026.

("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands,