The Whitaker Group and New Balance release new versions of the 990v4 and 998 silhouettes. The post The Whitaker Group reveals ...

Coco Gauff has three signature models dropping as part of New Balance's US Open Footwear Collection. The North American hard court swing of the tennis schedule is underway, and excitement is growing ...

New Balance has signed Sydeon as the brand's second official gaming ambassador, as she'll be a part of product launches and ...

Fresh off of a huge victory on Thursday afternoon, Coco Gauff and New Balance reveal their new US Open Collection ...

They’ve racked up over 2,000 five-star ratings, with shoppers praising them as “so comfortable” and “the ideal everyday shoe.

New Balance’s 9060 Black Cats are under $200 and fly under the radar—but not for long. Here’s where to grab a pair before they sell out.

New Balance's technology, combined with Andrew Reynold's attention to detail, makes this signature shoe one of skateboarding's most anticipated models. Suggested retail pricing is $130 in adult sizes.

New Balance and US Youth Soccer (USYS) today announced a multi-year agreement, with New Balance now an official sponsor of ...

Buried in Huckberry’s massive, back account-bludgeoning summer sale is a single pair of New Balance sneakers that, for some reason or another, has been marked down to an irresistible price. The best ...

08-29-2018 DESIGN New Balance is watching you This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not interested in trends; it wants to find the people who buck ...

New Jersey athletes certainly had a major presence in the Saturday’s 20th annual New Balance High School All-America Lacrosse ...