Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

As matcha’s popularity surges worldwide, Japanese producers face challenges keeping up with the rising demand for this iconic ...

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...