Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

President Trump's tariffs could impact your favorite green tea. A 15% tariff on Japanese imports kicks in at midnight, which ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Founder Kate Diament created lifestyle brand Montauk General Store to distill the spirit of the Hamptons. It's taken off.

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Queues have been gathering at a Belfast café after it launched a new matcha in a can sensation. Stacked, which first opened ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Now that strawberry matcha latte has rocked our worlds, now comes the iced blueberry matcha latte. Discover the summery drink ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.