How about naming a bespoke hypercar after the founder’s favorite horse? Sounds wild, eh? And how about making it one of one?

Bugatti has unveiled the Brouillard, a one-off W16 coupe inspired by Ettore Bugatti’s horse, marking the first bespoke ...

Bugatti has unveiled the Brouillard, a fully bespoke $30 million hypercar created under its new Programme Solitaire. Built on ...

Bugatti announced a new one-off service called Programme Solitaire. Its first car, the Brouillard, will make its public debut ...

When you’re buying a new car, you usually have a long list of options to choose from. If you’re buying a new Bugatti, however ...

Say Hello To The Bugatti Brouillard. Bugatti is not struggling financially. Its order books are full, and with fewer than a ...

Ahead of Monterey Car Week, Bugatti calls the new initiative “a celebration of grace and elegance.” ...

Bugatti revives coachbuilding and the W16's legacy with Programme Solitaire, the company's new customization suite; no more ...

Bugatti will unveil Solitaire, a one-of-one coachbuilt hypercar, on August 7, launching a new bespoke program based on the ...

As for the price, Bugatti hasn’t revealed an exact figure. But it seems likely than the one-off Brouillard will take the crown as the most expensive new Bugatti of all time, comfortably surpassing the ...

The one-off Bugatti Brouillard looks like a coupe version of the W16 Mistral roadster, borrowing the carbon tub and W16 ...

"On August 7th, Bugatti unveils the latest chapter in this long lineage of bespoke masterpieces, revealing both a new ultra-exclusive program of one-of-one cars, as well as its first creation. It’s a ...