("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands,

Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently the CEO of Topgolf.

Not long ago, CEO Jochen Zeitz announced his retirement, and Harley-Davidson revealed it was eying multiple candidates to take over his role. Now, a few months later, we finally know who is taking over the Harley-Davidson cruise ship. And no, he is not from the world of motorcycles, which we’re a bit disappointed about. Let’s dive in.