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Delta plans to use AI in ticket pricing draws fire from US lawmakers

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of artificial intelligence to set ticket prices, raising concerns about the impact on travelers.

AOL · 7h

Oh no! Delta's new AI pricing is live — here's what it means for your next flight

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing behavior, expanding from 3% to 20% of flights by year-end.

Insider on MSN · 1d

Senators demand answers about Delta's new AI-driven pricing plan

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices based on user data.

KXAN Austin on MSN1h

New legislation seeks to ban companies from using AI to jack up prices

U.S. Rep. Greg Casar (D-Austin) introduced legislation Wednesday to ban companies from using AI price tools to raise prices ...

Is Delta using AI to decide how much you pay for a ticket? Here’s what we found

Delta has worked with Fetcherr for over a year. During a November 2024 Investor Day presentation, Hauenstein described the AI as a “super analyst” that works “24 hours a day, 7 days a week” to ...

Augusta Free Press8h

AI at center of concern by lawmakers over Delta Air Lines, pricing company’s partnership

A partnership between an AI pricing company and Delta Air Lines has three Democratic senators raising concerns.

The Atlanta Journal-Constitution15h

Delta uses AI to set airfares. Some senators are worried. Delta uses AI to set airfares. Some senators are worried.

Several Democratic senators say they’re concerned about what the use of AI in airline pricing might mean for consumer privacy and fairness.

6don MSN

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers)

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers) - We asked ...

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