This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Personal data doesn’t have to identify you to be ...

Click on any website and there is a box to accept website cookies it seems these days. While seemingly benign, that box is a visualization of what many public and private organizations are facing with ...

In today's cloud-first world, data is the engine of innovation—but it's also a liability if mishandled. In particular, personally identifiable information (PII) sits at the heart of this challenge, ...