Intelligent products were on full display during the game, but they all took different approaches in marketing.

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Booker T Jones' 1962 classic 'Green Onions' is the soundtrack to the Uber Eats Super Bowl commercial. I spoke with Booker ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

Brands that dominated Super Bowl LIX included commercials and the much talked-about halftime show featuring Grammy winning rapper Kendrick Lamar.

As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit the ...

For the first time in its 139-year history, Bosch is making its debut on marketing's biggest stage with an ad in the Big Game ...

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The actor stars alongside Kevin Bacon, Charli XCX, Martha Stewart, and Greta Gerwig.

In a new ad for Uber Eats set to air during the Super Bowl, Oscar-winning actor Matthew McConaughey leads a lineup of stars announcing a spectacular conspiracy theory.