The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

The Coca-Cola logo is likely the most valuable handwriting in history. But its success isn't magic. It’s the product of a few brutally simple principles that most businesses are too impatient to ...

In a move that signals both confidence and clarity, Clifford Chance has launched a refreshed brand identity, an update designed to reflect its evolving role as not just a legal advisor, but a ...