PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As the fragrance category continues to swell, players like Claudia Sulewski's Cyclar, Kitsch and more are differentiating ...

A luxurious Arabic perfume, Lattafa Yara blends tropical, floral, and warm notes, making it an exquisite choice for women who ...

A classic example is Giorgio Armani Acqua di Giò, a timeless aquatic fragrance with Calabrian bergamot, neroli, green ...

H! Fashion's beauty writer, Aaliyah Harry, got an exclusive first test of Mona Kattan's new fragrance and shares her honest ...

Now, it’s Aldi’s turn. Landing just in time for Mother’s Day gifting, the budget supermarket has unveiled three new eau de ...

These 9 long-lasting perfume oils will have you turning heads in 2025—without breaking the bank. From sweet and fruity to ...

IT’S no secret that perfumes can cost a small fortune. But now Aldi has launched dupes of the luxury perfumers at Le Labo and we went to see if they’re really worth running to grab. Le ...

Why do fake Elon Musk ads keep appearing around London and on the Tube? - The satirical posters are designed to take a swipe ...

Superdrug has launched a limited-time sale on hundreds of fragrances, which have been discounted by up to 60%. The fragrance ...

While linen sprays can turn a bed into a cozy, fragrant cocoon—perfect for dreaming of lavender fields—Allure editors believe ...

To support the transformation of its business in Europe and increase long-term competitiveness, Ford will fund the plan for ...