The brand is using their VIVA Glam grant to support Black filmmakers and makeup artists through ColorCreative’s Find Your People Program.

Growing up in the South as a Black queer man wasn’t always easy, but makeup helped me feel more confident and like myself.

MAC Cosmetics released multiple beauty products inspired by the show, including eye shadow, blush, lip gloss, and brushes. I tried three of the items myself and felt almost as if I had entered the ...

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

M.A.C Cosmetics’ Global Director of Make Up Artistry ... artistry - and the one underrated MAC product. Edited excerpts How does your dual heritage inspire your work? I was born in Jamaica ...

Shop the best beauty gift sets for your mum, your sister, your makeup-loving friend or the tween or teenager in your life. We've found cheap makeup sets from the likes of Superdrug and Boots, and ...