Growing up in the South as a Black queer man wasn’t always easy, but makeup helped me feel more confident and like myself.

The brand is using their VIVA Glam grant to support Black filmmakers and makeup artists through ColorCreative’s Find Your People Program.

MAC Cosmetics and Luar are back at it again - this time, with a bag launch that entails more than meets the eye. The longtime collaborators, whose joint histories date back to the early 2000s when ...

MAC Cosmetics released multiple beauty products inspired by the show, including eye shadow, blush, lip gloss, and brushes. I tried three of the items myself and felt almost as if I had entered the ...

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

If you've stumbled across this page, you're probably looking for a last minute beauty gift set that will wow.It's no secret that finding the perfect birthday present (or maybe even an early Mother's ...