Apple unveils a new logo and soundmark for its TV service after dropping the “Plus,” signaling a broader rebranding effort.

Apple has partnered with Finneas on a new intro sound and video for Apple TV. According to Finneas, three versions of the intro have been made and will be used.

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I ...

Import your logo (preferably with a transparent background). Use keyframes to make it move across the screen. Add motion blur ...

Netflix's 'tudum' is one of the most iconic sounds in television, playing at the start of every film and TV show on the ...

Apple TV has introduced a new startup sound and animation created by musician Finneas, positioning it as a competitor to ...

Netflix's 'tudum' is one of the most iconic sounds in television, playing at the start of every film and TV show on the ...

Pushing against the trend, the iPhone maker skirts artificial intelligence (AI) and actually films the new intros for Apple TV and Apple Original Movies.

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

DC Studios and HBO Max is developing a Superman spin-off series titled DC Crime, which will star Skyler Gisondo as The Daily ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...