This is exactly why L’Oréal Professional Products is now investing more than ever in hairstylists, colorists, and salon ...

The L’Oreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum is the go-to serum to make all hair types shinier and smoother in one use. In fact, per the brand, this serum helps make your ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L’Oréal Group at CES today is announcing an LED eye mask and ...

I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness/fitness myths. In my free time I enjoy ...

I’m all for not burning my hair to a crisp. I’m all for not burning my hair to a crisp. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience reporting ...

Light Straight + Multi-styler and LED Face Mask, both CES 2026 Innovation Award Honorees, harness unique light technology to augment hair and skin results MANILA, Philippines — Just recently at CES ...

This is read by an automated voice. Please report any issues or inconsistencies here. Worldwide brand L’Oréal is entering the “beauty tech” world, debuting two infrared-driven innovations at this year ...

More is more in 2026. “Subtle pops of color will still be very much around in 2026,” says Giannetos. “One that is leading the way is Amber Auburn Glow. This rich auburn shade layered with copper ...

Low commitment, big results.

L'Oréal revealed two light-based beauty devices at CES 2026 that promise to transform haircare and skincare. The Light Straight + Multi-styler uses infrared technology to straighten hair at lower ...