Demi-permanent hair color is ammonia-free, slightly alters hair tone, and lasts between five to 12 washes. Unlike ...

I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness/fitness myths. In my free time I enjoy ...

THE WHAT? L’Oréal Groupe has unveiled two new beauty tech innovations at CES 2026, introducing infrared light-based technologies for hair styling and skincare. THE DETAILS Both the Light Straight + ...

I’m all for not burning my hair to a crisp. I’m all for not burning my hair to a crisp. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience reporting ...

This is read by an automated voice. Please report any issues or inconsistencies here. Worldwide brand L’Oréal is entering the “beauty tech” world, debuting two infrared-driven innovations at this year ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L’Oréal Group at CES today is announcing an LED eye mask and ...