AI, including AI Overviews on Google Search, can hallucinate and often make up stuff or offer contradicting answers when asked in two different ways. A new job listing suggests that Google is hiring ...

Gmail made us all rethink how email could work when it debuted more than 20 years ago. Google thinks we’re in the process of another email transformation courtesy of AI. The company has unveiled a new ...

SEO now sits at an uncomfortable intersection at many organizations. Leadership wants visibility in AI-driven search experiences. Product teams want clarity on which narratives, features, and use ...

Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So how have digital publishers been faring in this new era of content discovery?

Consider this scenario: a customer asks ChatGPT to find the perfect winter boots. The AI agent scans the web, processes thousands of pages and delivers three recommendations. Your brand sells the ...

A few short years ago, a shopper’s journey typically began by typing some keywords into Google, browsing the first page of the search results, clicking on a few items that piqued their interest and ...

The Guardian cited AI Overviews that health experts called misleading or incorrect. Google said many examples were "incomplete screenshots." Google argues AI Overviews link to reputable sources and ...

Microsoft's CEO argues the industry should move past the term "AI slop." Separately, Google Principal Engineer Jaana Dogan wrote that “people are only anti new tech when they are burned out..." The ...

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Picture it: A marketing leader at a mid-sized financial services firm is finalizing next year's budget. Instead of spending days browsing multiple vendor websites, analyst PDFs, and peer reviews, she ...

Learn how to teach your in-house AI to write in your brand voice, with step-by-step guidance and free prompt templates to get started. As AI replaces clicks with answers, user engagement moves deeper ...

Paid tools that “strip” clothes from photos have been available on the darker corners of the internet for years. Elon Musk’s X is now removing barriers to entry—and making the results public. Every ...