Chris Keyloun, a senior CrossFit coach at CrossFit Union Square ... I like that they don’t have any glaring logos or branding.

Reece Sims has taken her love of whisky and created a way to help consumers pinpoint the flavours they like, and a method of ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The compact shape never has never felt cumbersome during dynamic HIIT and CrossFit workouts ... with the rubber grip emblazoned with the Bowflex logo and the Transformer-esque plastic heads ...

Ultimately, the deceptively simple Lululemon logo encapsulates everything the brand represents – and why it has become a staple for mindful athletes and yogis seeking outer strength and inner harmony.

He's also accepted the fact that he'll never fit into skinny jeans. You can purchase logo and accolade licensing to this story here. Disclosure: Written and researched by the Insider Reviews team.

The sale comes against the backdrop of several tumultuous years for the fitness brand, after a drowning at last year’s ...

Few fitness trends have experienced as meteoritic a rise in as short a period of time as has CrossFit. First entering the scene when it was founded by Greg Glassman and Lauren Janai in 2000 in ...

The place was Bear Barbell Fitness, which featured CrossFit training. Watching his mom participate, he liked what the exercise had to offer and wanted in. Slowly, he started working with the ...

Danielle Brandon is a top CrossFit athlete and one of the sport's fittest women. She spoke exclusively to BI about how her unstable childhood shaped her. Brandon said she used sport as an escape ...

But having her 11-year-old daughter Satya as her gym buddy has changed everything. "We work out twice a week together. She's doing everything that everyone does in the class. She's using barbells, ...